Mark is a fitness consultant, and like any consultant or coach, his main job is to market himself so he can get more clients to serve.
Mark worked his way through the trenches at local gyms and was even going to people’s homes to help them get in shape and lose weight.
The dude was committed to his passion, but he had no idea how to make a difference on a larger scale.
When he was given a chance to buy a small fitness center in town, he jumped at the shot.
It was a huge investment - almost everything he had.
But he was excited---and admittedly, a little worried he wouldn’t get enough clients to pay the overhead.
So, he did what most people would do: He told his friends and family, started making Facebook posts, created a Facebook page, hopped on Linkedin, Twitter, and even purchased a few ads on Facebook (they failed miserably, hundreds of dollars down the drain)
After a few months of telling everyone he knew about his business, posting like crazy on every social media site and wasting money on ads... one thing was becoming very obvious:
Growing his business was tougher than he’d expected.
He was working his tail off day in and day out trying to wrangle in clients.
He was losing sleep and working long hours.